How to Add or Change Your Logo on Google Business Profile

Your logo is the small image that helps people recognize your brand on Google. It is different from your cover photo, which is the big photo at the top.

Logo vs cover photo: what is the difference?

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Illustration of a simplified Business Profile showing the logo as a small round badge beside the business name and the cover photo as the large image at the top. Where the logo and cover photo sit. Illustration: Sac Business Launch, not a real Google screen.

• Logo: your brand mark. Google says it helps customers recognize you.

• Cover photo: a real photo that best represents your business. Google may not always show it first.

How to add or change your logo (computer)

1. Sign in to the Google Account that manages your profile.

2. Open Google Search or Google Maps and search for your business name and city.

3. On your profile, click Photos.

4. Click Add a logo. If you already have one, click Change logo.

5. Select your logo file and confirm.

In the Google Maps app (Android, iPhone, or iPad):

1. Open the Google Maps app and tap Business at the bottom right.

2. Tap More, then Logo.

3. Select your logo file.

4. Tap Post (Android) or Publish (iPhone and iPad).

If you already have a logo, these same steps replace it.

Get the file right first

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Logo checklist: JPG or PNG, 10 KB to 5 MB, 720 by 720 pixels recommended, 250 by 250 minimum, up to 24 to 48 hours to show. Google's file rules for profile images. Diagram: Sac Business Launch.

Tips that help a logo look clean when Google shrinks it:

• Use a square version of your logo with some space around the edges.

• Use a simple version with no tiny text. It shows small on phones.

• Use a solid background color, not a busy photo.

What if my logo does not show?

Google says your logo may not appear until your profile has all of these filled in:

1. Business name

2. A valid location with a street address

3. Categories

4. Phone number

5. Opening hours

After you upload, the logo may say Pending while Google reviews it. Google says photos can take 24 to 48 hours to show. If it says Not approved, it was flagged under Google's content policy. Try a cleaner file.

Common mistakes

• Uploading the logo as a regular photo. Use Add a logo so Google knows what it is.

• Using a wide banner logo. It gets cropped. Make a square version.

• Adding a phone number or sale text to the logo image. Keep it to your brand mark.

• Uploading before you verify. Google says photos only show after verification.

Next, add the rest of your photos: How to add photos and a cover photo.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.