Google Business Profile Short Names Are Gone: How to Share Your Profile Link Instead

People sometimes call the old short name an "alias." It does not exist for new profiles anymore. Here is what you can use instead, and what to do if you still have an old one.

What happened to short names?

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Short names are gone; use a share link from Google Maps, a review link from Get more reviews, or your own website instead. What replaced the old custom link. Diagram: Sac Business Launch.

Google's help page now says:

• You cannot create a new short name.

• Existing short names and their links still work, but are no longer shown on your profile.

• If you delete an existing short name, you cannot create it again.

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Google Business Profile Help page titled Manage your business short name and URL, stating you can no longer create or edit short names. Google's notice about short names. Screenshot: Google Business Profile Help, Oct 2026.

How to get a link to your profile

In the Google Maps app (phone):

1. Search for your business and tap its name.

2. Tap Share.

3. Pick an app to send it, or copy the link.

On a computer:

1. Open Google Maps and search for your business name and city.

2. Click your business to open its panel.

3. Click Share (in the row with Directions and Save).

4. Click Copy link.

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Google Maps panel for Sacramento City Hall showing a row of buttons: Directions, Save, Nearby, Send to phone, and Share. The Share button on a Google Maps place panel, using a public place as the example. Screenshot: Google Maps, Oct 2026.

Save this link. Put it in your email signature, on your website, and in texts to new customers who need directions.

How to get your review link

If your goal is reviews, use the review link instead. It opens the review box directly.

1. On a computer, search Google for my business.

2. Select Read reviews, then Get more reviews.

3. Select Copy.

See the full guide: How to get your Google review link and QR code.

If you still have an old short name

You can keep it. It still works if people type it. If you ever want to remove it:

1. Go to your Business Profile.

2. On Google Search, select Edit profile. On Google Maps, select Edit profile, then Business information.

3. Next to "Short name," select the pencil icon.

4. Select Delete, then Delete again.

Remember, you cannot get it back after deleting.

Need an ID for Google support instead?

If Google support asks for your profile's ID, that is different from a link. Find it under More, then Business Profile settings, then Advanced settings, where Google lists your Business Profile ID.

Common mistakes

• Paying someone for a "custom Google link." You cannot create short names anymore.

• Deleting an old short name you still print on cards. It cannot be recreated.

• Adding a nickname to your business name. Use your real name only.

• Sending the profile link when you want a review. Use the review link for that.

Your own website is the easiest link to share. Our Free Website Check shows how well it works.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.