Google Business Profile

How to Add Attributes to Your Google Business Profile (Wi-Fi, Accessibility, Women-Owned, and More)

Add attributes like Wi-Fi, payment types, wheelchair access, and owner identity to your Google Business Profile, and learn which ones you can and cannot edit.

Last reviewed October 20, 2026 · 4 min read

On this page

Which attributes can I set?
How to add or change attributes
Getting accessibility attributes right
Owner identity attributes
Common mistakes

Attributes are the small details on your profile, like "Wi-Fi" or "Wheelchair-accessible entrance." Google says adding them can help you show up when people search for places with those features.

What you'll need

A list of what your place really offers (Wi-Fi, parking, payment types)
Honest answers about accessibility (measure your doorways if unsure)
The Google Account that manages your profile

Which attributes can I set?

Comparison: attributes you can set are factual, like Wi-Fi, payments, wheelchair access, and owner identity; attributes customers shape are opinions like popular with locals that you cannot edit. Two kinds of attributes. Diagram: Sac Business Launch.

The list you see depends on your category and country.

How to add or change attributes

Open your profile. On a computer, search Google for my business. In the Google Maps app, tap Business at the bottom right.
Select Edit profile, then More.
Next to a group, like "Amenities" or "Payments," select Edit.
Next to each attribute, choose Yes or No.
Select Save.

Getting accessibility attributes right

Google gives clear rules for these. Customers with disabilities rely on them, so check before you click Yes.

AttributeWheelchair-accessible entrance

Choose Yes whenThe entrance is about 3 feet (1 meter) wide with no steps, or has a ramp. Revolving doors only = No.

AttributeWheelchair-accessible restroom

Choose Yes whenThe restroom entrance (and any stall needed) is at least 1 meter wide with no steps.

AttributeWheelchair-accessible seating

Choose Yes whenThe main area has no steps and room for a wheelchair to reach and sit at a table. High standing tables = No.

AttributeWheelchair-accessible parking

Choose Yes whenYou have a parking spot reserved for people with accessibility needs.

AttributeWheelchair-accessible elevator

Choose Yes whenYou have multiple floors and an elevator big enough for a wheelchair.

AttributeAssisted listening devices

Choose Yes whenYou lend hearing devices to customers at your location.

Attribute	Choose Yes when
Wheelchair-accessible entrance	The entrance is about 3 feet (1 meter) wide with no steps, or has a ramp. Revolving doors only = No.
Wheelchair-accessible restroom	The restroom entrance (and any stall needed) is at least 1 meter wide with no steps.
Wheelchair-accessible seating	The main area has no steps and room for a wheelchair to reach and sit at a table. High standing tables = No.
Wheelchair-accessible parking	You have a parking spot reserved for people with accessibility needs.
Wheelchair-accessible elevator	You have multiple floors and an elevator big enough for a wheelchair.
Assisted listening devices	You lend hearing devices to customers at your location.

Owner identity attributes

You can choose one or more of these, and turn them on or off anytime:

Asian-owned, Black-owned, Latino-owned, LGBTQ+ owned, Disabled-owned, Indigenous-owned, Veteran-owned, Women-owned
Small business (Google says under 10 million dollars a year, and not a franchise)

Common mistakes

Saying Yes to everything. Wrong info leads to bad reviews from people who showed up expecting it.
Guessing on accessibility. Measure first.
Forgetting payment types. If you take cards or tap-to-pay, say so.
Not updating after changes, like adding outdoor seating or dropping cash.

Your website should mention the same features, like parking and accessibility. Our Free Website Check can help you spot gaps.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.

Questions people ask

Why can't I find a certain attribute?

Google says some attributes are only available in certain locations, countries, or business categories, and attribute names can change over time.

Can I mark my business as a small business?

Google lists Small business as an identity attribute for businesses making less than 10 million dollars a year. Franchises do not count. Google may also add it automatically.

How long until attribute changes show?

Google says a review usually takes about 10 minutes, but can take up to 30 days.

We will look at the site you already have and email what to fix first.

Get a free website check

Sources

Manage your business attributes - Google Business Profile Help · support.google.com
Edit your Business Profile - Google Business Profile Help · support.google.com

This is general information for Sacramento and Northern California businesses. We are not attorneys or tax advisors, and this is not legal or tax advice. Check the official sources, and a local pro, before you act.