How to Add Owners and Managers to Your Google Business Profile

Letting a staff member or helper manage your profile is safer than sharing your password. Each person signs in with their own account, and you can remove them anytime.

Owner or manager?

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Comparison: primary owner, one per profile with full control; owner can add and remove people and remove the profile; manager edits info, photos, posts, and replies to reviews but cannot add people or remove the profile. Which role to give. Diagram: Sac Business Launch.

A profile can have many owners but only one primary owner. Google says managers have mostly the same access as owners, except they cannot add or remove users or remove the profile.

How to add someone

1. Open your profile. On a computer, search Google for my business. In the Google Maps app, tap Business at the bottom right.

2. Select More, then Business Profile settings, then People and access.

3. At the top left, select Add.

4. Enter their email address.

5. Under "Access," choose Owner or Manager.

6. Select Invite.

They can accept right away, and you get an email when they do. To cancel a pending invite, find them under "PENDING" and select Cancel invitation.

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Google Business Profile Help page titled Manage your Business Profile owners and managers, describing owner and manager roles. Google's official page on profile roles. Screenshot: Google Business Profile Help, Oct 2026.

How to change someone's role or remove them

Change a role: in People and access, select the person, then Edit next to "Access." Pick the new role and Save.

Remove someone: in People and access, select the person, then Remove person. Their past review replies and posts stay on the profile.

Remove yourself: select yourself, then Stop managing, then Confirm. If you are the primary owner, transfer that role first.

How to transfer primary ownership

Use this if you sell the business or hand it to a partner.

1. Add the new person as an owner or manager first.

2. In People and access, select them.

3. Next to "Access," select Edit.

4. Select Primary owner, then Save.

Keep your profile safe

Google's own safety tips:

• Give access only to people who truly need it. Owners can transfer the business, so add them with extra care.

• Remove former employees right away.

• Do not approve access requests from people you do not know.

• If anyone helps manage your profile, make sure you stay an owner.

• Turn on 2-Step Verification for your Google Account.

• Google never charges to keep or verify a profile, and never asks for your one-time codes.

Common mistakes

• Sharing one login with everyone. You lose track of who changed what.

• Making every helper an owner. Managers can do almost everything they need.

• Letting someone else be the only owner. Always keep owner access yourself.

• Trying to add a Google Group. Google does not allow Groups as owners or managers.

Want a second set of eyes on how your business looks online? Try our Free Website Check.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.