How to Add Services and Products to Your Google Business Profile

Listing what you sell helps the right people find you. Google says when someone searches for a service you offer, that service may be highlighted on your profile.

Which editor do I use?

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Decision chart: services businesses use the services editor, local stores selling physical goods use the product editor, food and drink businesses use the menu editor. Pick the right tool. Diagram: Sac Business Launch.

Which editors you see depends on your category. Google calls menus, services, and products "limited availability" features.

How to add services

1. Open your profile. On a computer, search Google for my business. In the Google Maps app, tap Business at the bottom right.

2. Select Edit services.

3. Check the suggested services you offer. Google tailors these to your type of business. A plumber might see "Install faucet" or "Repair toilet."

4. Select Save.

To add your own service: select Edit services, then Add more services, then Add custom service. Type a short, clear name. Select Save.

To add price or a description: select Edit services, tap the service, fill in the price and description, then Save.

To group services: select Edit services, then Add a new business category, and add services under it.

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Google Business Profile Help page titled Manage your services on your Business Profile, showing how the services editor works. Google's official services help page. Screenshot: Google Business Profile Help, Oct 2026.

How to add products (local stores)

1. Sign in and search Google for my business.

2. Click Edit products.

3. Fill out the form for the product, including a photo.

4. Click Publish.

To change or remove one, click Edit products, click the product, edit and Publish, or click Menu, then Delete.

Google says products must follow its Shopping ads policy. Breaking it can get all your products removed. Google's product editor also offers a US-only AI tool, Product Studio, that can change the background behind a product photo.

Common mistakes

• Making a separate profile for each service. Google says list services on one profile instead.

• Stuffing city names into service names. Keep names simple.

• Old prices. If you show prices, update them when they change.

• Using the wrong editor. The menu editor is only for food and drink businesses.

Your services should match the pages on your website. Our Free Website Check looks at that.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.