How to Add WhatsApp or Text Chat, Phone Numbers, and Social Links to Your Google Business Profile

Customers like to reach you the way they already talk to friends. Here is what Google offers today, and how to set it up.

What changed with Google chat?

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Contact options today: old Google chat ended July 31, 2024; WhatsApp or text in select regions; only text shows if both are added; one social link per platform; up to 2 extra phone numbers. What exists now. Diagram: Sac Business Launch.

Google says chat and call history were removed from Business Profiles as of July 31, 2024. Calls from your profile still work, and you can still see call counts in your Performance report. Customers can no longer request quotes through your profile.

How to add a WhatsApp or text chat option

1. Open your profile. On a computer, search Google for my business. In the Google Maps app, tap Business at the bottom right.

2. Select Edit profile, then Contact.

3. Next to "Chat," select Edit.

4. Open the "Chat" dropdown and pick WhatsApp or Text message.

5. Enter your WhatsApp click-to-chat link, or a phone number that can receive texts.

6. Select Save.

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Google Business Profile Help page titled Chat with customers from your Business Profile, explaining WhatsApp and text options. Google's official chat page. Screenshot: Google Business Profile Help, Oct 2026.

How to add social media links

Google allows one link each for Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube, in select regions.

1. Select Edit profile, then Contact.

2. Next to "Social profiles," select Edit.

3. Pick a platform from the dropdown and paste the full link, like https://www.instagram.com/yourname.

4. Select Add social profile to add another.

5. Select Save.

If a link will not save, Google says check that it is not broken, duplicated, or for an unsupported platform. To remove one, select Delete next to it, then Save.

Extra phone numbers, or hiding your number

• Extra numbers: Google lets you add up to 2 more numbers besides your main one. Mobile or landline, not fax. Add them under Edit profile, then Contact.

• Hide your number: select More, then Business Profile settings, then Advanced settings. Under "Phone number," turn on Don't show.

Common mistakes

• Adding a chat option nobody checks. A slow reply can cost you the customer.

• Using a personal social account. Link your business pages.

• Listing a call center number as your main line. Google prefers a local number for each location.

• Typing the link the wrong way. Use the formats Google lists, like https://www.facebook.com/yourname.

When people tap through from Google, they often land on your website next. Our Free Website Check shows how ready it is.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.