How to Read Your Google Business Profile Performance Report

Your Performance report shows whether your profile is actually bringing in customers. It only works for verified profiles.

How to open your Performance report

On a computer:

1. Sign in and search Google for my business.

2. Click Performance.

3. At the top, pick a time period.

4. Click Apply.

In the Google Maps app:

1. Tap Business at the bottom right.

2. Next to "Performance," tap See more.

3. Pick a time period and tap Apply.

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Google Business Profile Help page titled Understand your Business Profile performance and insights, describing available metrics. Google's official performance help page. Screenshot: Google Business Profile Help, Oct 2026.

What do the numbers mean?

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Performance metrics explained: views are unique people once a day, searches are words that showed your profile updated monthly, calls are taps on Call, website clicks, directions requests with repeats removed, bookings only through a provider. Reading your report. Diagram: Sac Business Launch.

Google says only metrics that apply to your business show up. Others you may see:

• Messages: conversations through your chat option, if you have one.

• Menus, Products, Offers: views or clicks on those parts of your profile.

How to use the report

1. Write down your numbers once a month. Calls, website clicks, and directions are the ones tied most closely to customers.

2. Compare month to month, not day to day.

3. Look at the Searches list. If people find you for a service you do not list, add it to your services.

4. Check Profile Strength. On a computer, click Profile Strength on your profile for Google's list of missing info, like hours or a description.

5. Try the Insights tab if you see one. Google says it is not available for all profiles. It offers suggestions based on reviews, photos, and local search trends.

Common mistakes

• Panicking over one slow week. Look at months.

• Comparing views to website visits. They are counted differently.

• Expecting booking numbers from your own link. Only connected providers report bookings.

• Ignoring the search words. They tell you how real people describe what you do.

Lots of profile views but few website clicks? Your website may be the missing piece. Our Free Website Check can show you why.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.