How to Post Updates, Offers, and Events on Your Google Business Profile

Posts are short updates that show on your profile. On a computer they appear under "From the owner." On phones they show in the "Updates" or "Overview" tab.

Which kind of post should I use?

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Three post types: Update for general news with an optional button, Offer for a sale with dates and a View offer button, Event for a dated happening that shows all day if no time is set. Choosing a post type. Diagram: Sac Business Launch.

How to create a post

1. Open your profile. On a computer, search Google for my business. In the Google Maps app, tap Business at the bottom right.

2. Select Posts, then Add post.

3. Pick the type: Update, Offer, or Event.

4. Add your text and a photo or video.

5. Add extras if you want, like a Button (Book, Order, Learn more) or a Coupon code for offers.

6. To post later, turn on Schedule this post and pick a date and time. To repeat it, use the Repeats menu.

7. Select Post. If you manage more than one profile, choose where to share it, or select Skip.

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Google Business Profile Help page titled Create and manage posts on your Business Profile, describing where posts appear. Google's official posts page. Screenshot: Google Business Profile Help, Oct 2026.

How to edit or delete a post

1. Select Posts.

2. Next to the post, select More.

3. Select Edit or Delete.

When you change your hours, Google may add a post about it automatically. You can edit or delete that post the same way.

What should I post about?

Ideas that work for most small businesses:

• A new service or product, with a photo

• A seasonal reminder (for example, AC tune-ups before a Sacramento summer)

• An event, workshop, or open house, with dates

• A real offer, with clear dates and terms

• A behind-the-scenes photo of your team at work

What do post statuses mean?

Common mistakes

• Phone numbers in the text. Use the Call button.

• Typos and filler. Google asks for clear, professional posts.

• Offers on a hotel profile. Google does not allow hotels to post offers.

• Promoting regulated products, like alcohol or tobacco, in the post content.

Your post buttons send people to your website, so make sure it is ready. Our Free Website Check can help.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.