How to Write Your Google Business Profile Description

Your description shows in the "From the business" section of your profile. It is your chance to tell people, in your own words, what you do.

What should I write?

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Include what you offer, what makes you different, how long you have been in business, and helpful details; leave out links, sales and prices, and gimmicky characters. Google's description rules. Diagram: Sac Business Launch.

Try this simple order:

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Four parts: who you are, what you do, why people pick you, what to expect. A simple way to write your description. Diagram: Sac Business Launch.

Here is the shape of one (fill in your own true details):

Use everyday words your customers use. If people say "AC repair," write "AC repair," not "climate system remediation."

How to add or edit your description

1. Open your profile. On a computer, search Google for my business. In the Google Maps app, tap Business at the bottom right.

2. Select Edit profile.

3. Next to "Description," select Edit.

4. Type or paste your description.

5. Select Save.

Using Google's AI suggestion

Where it is available, Google can write a draft for you based on your profile and website.

1. Go to Edit profile, then Edit next to "Description."

2. Click Suggest description. (Or type a rough draft first, then click it to improve your draft.)

3. Click Try again for a new version, or Use to keep it.

4. Edit anything that is not true, then Save.

Google says this feature is only in some regions and languages, you must be 18 or older, and you should check it for accuracy.

What happened to Q&A?

The "Questions and answers" section is going away. Google turned off its Q&A API on November 3, 2025. In December 2025, a Google product specialist announced in the Business Profile help forum that customers will instead ask questions in Google Maps and get an instant answer "based on your answers and relevant reviews." Existing questions can still be answered from your Business Profile. Since Google's answers lean on what your profile already says, a clear, complete description matters more than ever.

Common mistakes

• Adding a link or phone number. Links are not allowed. Your phone and website have their own fields.

• Writing a sale ad. Google's example of what is not allowed: "Everything on sale, -50%."

• Keyword stuffing. A list of city names reads like spam to people and to Google.

• Saving AI text without reading it. It can get facts wrong.

Does your website say the same thing as your description? Run our Free Website Check to see.

Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest.