Google Business Profile
How to Get Your Google Review Link and QR Code (and Ask for Reviews the Right Way)
Get your Google review link and QR code from your Business Profile, share them with customers, and follow Google's and the FTC's rules on asking for reviews.
Last reviewed October 20, 2026 · 5 min read
On this page
Most happy customers never think to leave a review. A direct link makes it easy: one tap and the review box opens.
What you'll need
A computer (QR codes cannot be made on phones yet)
A verified Business Profile
The Google Account that manages your profile
A place to share it: receipts, thank-you emails, texts, or a sign at your counter
How to get your review link and QR code
On a computer, sign in and search Google for my business.
Select Read reviews, then Get more reviews.
To copy the link, select Copy. Paste it into a note so you have it handy.
To get the QR code, right-click it and select Save image as....
Where should I share it?
Google suggests:
On receipts
In thank-you emails
At the end of a chat with a customer
As a printed QR code in your store
Google also mentions sending requests by email, WhatsApp, or a Facebook post. A short, friendly ask works. For example: "Thanks for choosing us! If you have a minute, an honest review helps other people find us: [your link]."
What are the rules?
Google's rules. Reviews must reflect a real experience. Google says offering incentives, like free or discounted goods or services, to post, change, or remove reviews is strictly prohibited. Breaking this can lead to restrictions on your profile.
The FTC's rule. The federal rule on consumer reviews (16 CFR Part 465) bans businesses from:
Buying, writing, or selling fake reviews that misrepresent who the reviewer is or their experience (an AI-written review posted as a real customer would fall here)
Offering rewards for reviews that say something positive (or negative)
Having owners or managers write reviews without clearly saying who they are
Hiding negative reviews while claiming the ones shown are all of them
Common mistakes
Offering a discount or entry into a drawing for a review. Both Google and the FTC rules forbid tying rewards to reviews.
Asking staff to post reviews as if they were customers. Google wants genuine experiences, and the FTC rule requires insiders' ties to the business to be disclosed.
Sending the link to a big list all at once. Ask after real visits or jobs, when the experience is fresh.
Forgetting to reply. See How to reply to Google reviews.
Put your review link on your website too. Our Free Website Check shows if visitors can easily find it.
Google changes Business Profile screens often. We checked these steps in October 2026. If a button looks different, the Google help pages below have the latest. This is general information, not legal advice.
Questions people ask
Can I make the QR code on my phone?
No. Google says review QR codes can only be made in a computer browser right now. The review link can be copied and shared from anywhere.
Can I give a discount for leaving a review?
No. Google says offering free or discounted goods or services in exchange for reviews is fake engagement and strictly prohibited. The FTC's rule also bans incentives for reviews that express a particular opinion.
Do customers need a Gmail account to review me?
They need a Google Account, but Google says it can be set up with a non-Gmail email address.
We will look at the site you already have and email what to fix first.
Get a free website checkSources
- Create a Google link or QR code to request reviews - Google Business Profile Help · support.google.com
- Tips to get more reviews - Google Business Profile Help · support.google.com
- Business Profile restrictions for policy violations - Google Business Profile Help · support.google.com
- 16 CFR Part 465 - Use of Consumer Reviews and Testimonials (eCFR) · ecfr.gov
This is general information for Sacramento and Northern California businesses. We are not attorneys or tax advisors, and this is not legal or tax advice. Check the official sources, and a local pro, before you act.
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